Today, after weeks of media aggrandizement, millionaire tech investor Ben Horowitz and sat down on a stage in Austin with the rapper Nas and made a large room uncomfortable.
Did you know that Horowitz loves rap, and rappers? Yes? Are you sure? If you don’t, you might have somehow avoided the self-promotional blitz Horowitz had undertaken, the apex, or maybe nadir of which, took place earlier today. It was the most contrived thing I’ll see during a week of contrivances.
Horowitz and Nas, who the night before had shared a performance stage at a warehouse party with Ashton Kutcher (life imitates parody), swear they are dear, dear friends. And yet, they struggled to have a casual Q&A without looking at a printed out list of talking points. Even with the list, silence and weak laughter loomed.
The purpose of the interview, part of this week’s SXSW Interactive marketing…
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