Contrary to prior belief, South By Southwest (SXSW) is NOT the end-all, be-all concert experience for every Austinite and live music aficionado.
By Bryan Rolli
To be fair, it is one of the largest and most interactive music and film festivals in the world, during which thousands of artists flock to Austin to showcase their talents for a week and a half, appealing to music lovers of all backgrounds and breathing new life into a city already characterized by its uniqueness and vitality.
But for SXSW veterans and fans of subculture music with some bite, it’s easy to view the conference as a conglomeration of yuppie elitists and bad drivers suffocating an already-congested city, one that has seen the festival swell from 700 registrants in its inaugural year of 1987 to more than 16,000 strong in the coming weeks.
For those that are jaded by the increasing corporate culture and…
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